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Mazda Poaches BMW Designer to Advance “Kodo” Design

Kevin Rice has spent the last 13 years as part of the BMW design team, but he’ll be Joining Mazda’s European design team! Rice will lead Mazda Europe as its creative director and will work on  furthering the new “Kodo” design language.

“We’re really excited to have Kevin back. He’s no stranger to Mazda, and his experience at BMW adds an extra dimension that will transfer very well to our European design activities,” says Peter Birtwhistle, chief designer at Mazda Research Europe in a statement.

West Coast Mazda is excited that Kevin Rice will be working with Mazda to produce even better than ever Mazda products.

Brad Hansen

West Coast Mazda

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